HOUSE OF YONAN 

was founded in Vancouver in 2025 by Denis Li-Yonan and Sergei Iakovlev.

A study in conscious fashion.
Restraint over excess.
Longevity over trend.

A dialogue between East and West — not as opposition, but as continuity.
Cultural memory, discipline, and form brought into alignment.
History not referenced, but reinterpreted. Carried forward.

No seasons.
Only limited drops in highly restricted quantities.
No restocks. No repetition.

Less, but with intention.

A wardrobe defined by precision — garments made to endure, to hold meaning, and to exist in respect of both resources and those who create them.

Denis Li-Yonan — over two decades in fashion, combining extensive industry experience with formal training at UAL London College of Fashion, Central Saint Martins, and a Master’s degree from Istituto Marangoni Milano.

Sergei Iakovlev — in the industry since 2012, shaping the brand through strategic clarity and a deep understanding of the contemporary market.

Not a reaction.
A repositioning.